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TMTPOST -- Traini, one of the world’s first pet-centered generative AI start-ups, has launched its IOS app v1.0, enabling pet owners to better communicate with their furry friends by tapping into the power of artificial intelligence.
Traini, with a mission to mission to meet pet emotional needs and improve their well-being, was founded about two years ago. The app, launched in November 2024, offers a variety of services designed to help pet parents understand and manage their dogs' behavior and emotional needs. The app’s core function, the world’s first GenAI dog-human language translator, is designed to decode subtle pet sounds and emotions and to facilitate empathic interactions between the two. The knowledge-based AI chatbot in the app, PetGPT, provides pet-related knowledge search and solution design within seconds. Additionally, Traini has integrated social aspects into its app, allowing users to share pet experiences through videos, creating a strong community of engaged users.
Traini is driven by a core belief in "humanizing" communication with pets, enabling pet parents to truly understand their pets' emotional and behavioral states. By creating empathetic, behavior-based AI models, Traini aims to lead the pet industry into a new age of personalized care and interaction.
"We are pursuing pet emotional translation solution with love and belief. Dogs’ language is also a ‘natural language.’ If human language can be 'word to vector,' and understood by LLM, why can't 'woof woof?'" – Arvin Sun, CEO of Traini
Proprietary AI Technologies
Pet Emotion & Behavior Intelligence (PEBI): PEBI is the brain of Traini’s dog-human language translator, an advanced model that transfers pet behavior into understandable emotional states, enabling pet parents to better interpret their pets’ needs. It currently detects 12 distinct emotions in dogs, including more subtle ones beyond the basic emotions like happiness and fear. The model is powered by Traini's Semantic Space Theory, which quantifies emotional experiences and expressions, drawing from a vast database of over 1 million dog behaviors globally. It helps users interact with pets in natural language, providing emotional support and advice based on behavioral analysis. Traini uses Transformer architecture and k-nearest neighbor Voice Conversion (kNN-VC) for translating dog pictures, voices and videos into human-readable formats. This multimodal approach enhances the accuracy and relevance of pet behavior analysis.
Traini's Competitive Advantages
The global pet care market is rapidly expanding, with pet spending surpassing $260 billion globally. In particular, young pet parents (Gen Z and Millennials) are increasingly seeking personalized, data-driven services for their pets, which aligns with Traini’s core offerings. The company is capitalizing on the growing trend of "Petriarchy," where pets are increasingly seen as family members with human-like needs. Traini aims to tap into this trend by offering products that make pets more integrated into family life, both emotionally and physically. With growing user bases in the US, Canada, Europe, and emerging markets like Africa and Latin America, Traini is positioned to expand its impact in global markets. The company aims to become a leader in the emerging pet tech sector, which is ripe for innovation and growth.
The company is navigating the complexities of adapting human-based AI models for the unique behavior of pets. This includes tuning voice conversion models and behavioral analysis to account for differences across breeds and geolocations. Meanwhile, Traini aims to build a data advantage by collecting naturally occurring behavioral data from pet parents and interacting with the product, which would strengthen its AI models over time. This will be critical to maintaining a competitive edge in the evolving pet tech space.
Traini currently monetizes through app user subscriptions and customized API offerings. In the near future, it will strengthen the B2B API offering to integrate its AI technology in other pet-related products and services. While Traini faces competition from other pet tech companies, it stands out by focusing on AI-driven emotional intelligence and its vertical integration, which allows for deeper market insights and more effective products.
In the past two months, they have received invitations to use the API from more than 80 companies and independent developers around the world. This includes cooperation invitations from Nestle's Purina, NISSAN China, TikTok US, Hill's, TRANSSION, Tuya and other well-known companies, and even Apple has expressed strong interest in similar cooperation.
New Era of Pet-Human Connection
Traini's model has the potential to revolutionize the pet industry and create a new market for cognitive wearables. Traini is planning to launch The World’s First Cognitive Wearable Device, ushering in a New Era of Pet-Human Connection. Traini aims to build deeper AI models that go beyond understanding basic emotional states to truly grasp the multidimensional nature of pet emotions.
The device uses Traini's AI model to interpret a pet's emotions, health needs, behavior express and reasoning, allowing it to "speak" in real-time. Traini will give pets a voice. Traini revolutionizes the relationship between pets and people by enabling pets to express their needs and emotions, and even offer empathy and support, fostering a deeper and more meaningful connection with humanity.
· Smart Hardware - Traini is working on enhancing and incorporating its AI models with smart hardware for pets, tracking, understanding, and reacting to pets’ mood and needs in real-time.
· AI Companion - The company is also exploring ways to heal pets’ emotional states through empathetic voice interaction, creating an AI companion for pets to promote mental health.
· Personalized Recommendation - Future developments will also include AI-driven recommendations for pet care services, facilitating easier access to comprehensive pet care solutions.
· Diagnosis Support - As a longer-term goal, Traini is visioning to facilitate pet medical diagnosis with its AI technology through accurate real-time emotion translation, long-term emotional tracking, as well as diagnosis recommendation.